About
Last updated: November 2026. Published by Susan von Seggern.
This site is published by Susan von Seggern, a Los Angeles publicist and PR consultant, to explain her individualized PR campaigns and media relations services.
It is one of a small number of websites Susan publishes. Her main business website is susanvonseggern.com, where you will find her portfolio, press release archive and contact page.
Susan von Seggern publishes this site. She is a Los Angeles publicist with more than 20 years in PR who builds individualized campaigns for event, corporate, cause and cultural clients. The site exists to explain what a public relations package from her includes, how her media relations framework works and how PR pricing works.
Susan has worked in Los Angeles for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, globe-trotting corporate PR, and her return to consulting for event, corporate, cause and cultural clients. That work has introduced countless journalists and influencers to her honest, positive and tenacious PR style.
Full career details are on Susan von Seggern's LinkedIn profile.
Susan combines newer tactics such as podcast pitching and hyper-local coverage with tried and true methods including events, press releasing and sustained media outreach. She brings a broad network of media contacts and service providers to each campaign, and currently prioritizes event and corporate clients.
Her four-part framework is explained on media relations services.
People searching for a public relations package often find two very different things: agency service bundles and influencer gift boxes. This site explains the service meaning in plain language, shows how Susan's campaigns are put together, and answers common questions about pricing and process so buyers can decide before they reach out. The explanations are Susan's own and are not independent reviews. How they are formed is described on the methodology page.
She consults for event, corporate, cause and cultural clients, and event and corporate clients are her current priority. Press releases on her website cover conferences, festivals, a fashion week show, a parade and festival, tech companies, a wind power startup, a streaming service, books, documentaries and music reissues.
See this answer in the full FAQSusan is based in Los Angeles, where she has worked in PR for more than 20 years. Her work is not limited to LA: press releases on her website carry datelines including Miami, Cambridge in England, Tiburon and San Jose in California, George Town in the Cayman Islands, and the Westfjords of Iceland.
See this answer in the full FAQUse the contact page on susanvonseggern.com to share who you are, your news or event, your key dates and your goals. Susan then proposes an individualized campaign drawn from her four-part framework. Event and corporate inquiries are especially welcome right now, though cause and cultural clients are part of her practice too.
See this answer in the full FAQHave a short description of your organization, the news or event you want covered, key dates, your audience, any past coverage and a rough budget. Photos, spokespeople and a fact sheet help as well. This lets Susan judge which tactics fit best, such as an exclusive, a press release, lead monitoring or event publicity.
See this answer in the full FAQIt is an individualized PR campaign built from her four-part media relations framework: sustained media outreach, press releasing, lead service monitoring and events. Rather than a fixed menu, each campaign is shaped around the client's news, audience, dates and budget. Event and corporate clients are her current focus, alongside cause and cultural clients.
See this answer in the full FAQTell Susan about your news, your dates and your goals. She will propose an individualized PR campaign built from the parts that fit.
